Growth leadership
for scaling teams

Fractional CMO, CGO, and growth advisory for gaming, adtech, and digital product companies past product-market fit. We build the team, methodology, and systems that turn traction into scale.

User acquisition. Unit economics. Retention mechanics. Marketing ops. API integrations. Built by operators who scaled teams to 80+ and managed nine-figure budgets.

10+
Years in Gaming & Adtech
$100M+
Revenue Influenced
80+
Team Built & Led
Book a Call Explore Services
0 CAC LTV Inflection point PMF Systems Scale Growth
What We Build For You
A connected growth system -- not a slide deck
Qiwil Growth Dashboard
Last 30 days Live
Revenue
$2.4M
+18.3%
Blended CAC
$12.40
-22.1%
LTV / CAC
4.2x
+0.8x
D30 Retention
31.2%
+4.7pp
Payback
47d
-12 days
Revenue by Channel
Paid UA Organic
Channel Mix
Facebook 38%
Google UAC 26%
Affiliates 19%
Organic 17%
Illustrative data. Built for each client. qiwil.com

Two types of teams
we work best with.

We work with companies past product-market fit that need senior growth capacity without adding headcount.

Founders & CEOs
Scaling past $1M ARR

You found product-market fit. Users are growing. But unit economics are unclear, UA channels are scattered, and every budget decision feels like a guess. You need a growth operator who has done this before - not a slide deck.

  • - Gaming publishers & studios
  • - Adtech & martech platforms
  • - Subscription & F2P digital products
  • - Marketplaces & e-commerce
Investors & Acquirers
Evaluating growth quality

You need an independent assessment of a company's growth engine before writing a check or closing a deal. We stress-test unit economics, retention curves, and commercial assumptions with operator-level depth.

  • - VC / PE firms doing commercial DD
  • - Acquirers evaluating digital assets
  • - Boards needing growth oversight
  • - Portfolio companies needing operator support

Three ways we work.

Each engagement is scoped to your stage and needs. No templates. No filler.

Retainer
Fractional CMO & CGO

Embedded marketing and growth leadership. We build the team, methodology, and operations -- UA strategy, performance marketing, retention mechanics, KPI architecture, and weekly decision cadence. Your marketing department, without the FTE overhead.

Typical engagement
3-12 months, rolling quarterly
Weekly sessions + async + strategic reviews
Project
Growth Audit

A structured diagnostic of your growth engine. We map unit economics, audit UA channels, assess retention curves, and deliver a prioritized action plan with clear ROI estimates.

Typical engagement
2-4 weeks
Audit report + prioritized roadmap
Investor
Commercial Due Diligence

Independent growth quality assessment for investors and acquirers. We stress-test unit economics, validate retention claims, and evaluate commercial assumptions with operator-level depth.

Typical engagement
1-4 weeks
Written DD report with structured findings
Transformation
Digital & Marketing Ops

Marketing stack audit, API integration, attribution setup, analytics infrastructure, and process automation. We connect your tools into one system -- from ad platforms to BI to decision layer.

Typical engagement
4-12 weeks
Stack audit + integration + rollout
Growth Funnel
Impressions Clicks / Installs Activation (D1) Revenue (LTV) CTR CVR D1 Ret. ARPU
Retention Curve
Before After 100% 60% 30% D0 D7 D30 D90 +25-35% LTV
Marketing Operating System
CHANNELS Facebook / Google RTB / Programmatic Affiliates / CPA Organic / SEO ANALYTICS Attribution (MMP) Cohort Analysis Fraud Detection BI / Dashboards ECONOMICS CAC by Channel LTV / Payback ROAS Targets Margin Model DECISION SYSTEM Weekly cadence Budget triggers Scale / Kill signals Profitable Growth

One decision system.
Built around your numbers.

Growth is not a channel strategy. It is a connected operating system - from acquisition to retention to capital allocation. We design, instrument, and run that system alongside your team.

01
Diagnose
Structural gaps
02
Instrument
KPIs and models
03
Align
Budget and team
04
Run Cadence
Weekly decisions
05
Iterate
Feedback loops

We integrate:

Analytics / KPI Systems Unit Economics Budgeting / Capital Efficiency Decision Cadence BI and Reporting
One decision system
Strategy Analytics Budgeting Decision System Aligned Growth
Decision cadence loop
Inputs Data Models LTV, CAC Decisions Weekly Cadence Rhythm Feedback

Eight tangible outputs.
Not just advice.

Every engagement produces concrete, usable assets - not slide decks.

A documented metric tree from North Star to team-level leading indicators - so everyone optimizes the same signal. Includes definitions, owners, and update cadence.
A working model covering CAC, LTV, gross margin, payback period, and cohort retention by channel and segment. Built to stress-test pricing and acquisition decisions.
A structured approach to dividing capital across acquisition, retention, product, and fixed costs - tied to efficiency targets, not historical inertia. Includes scenario toggles.
A dashboard built for the leadership team - not for data teams. Surfaces the five decisions that matter each week, not hundreds of metrics. Integrated with your existing data stack.
A structured diagnosis of growth blockers - where the funnel breaks, where capital is misallocated, and which metrics are leading vs lagging. Delivered as a prioritized action plan.
A structured operating rhythm - who reviews what, when, and with which authority to act. Reduces decision latency and keeps leadership aligned without relying on ad hoc reporting.
A prioritized experiment backlog with hypotheses, success criteria, and expected impact ranges. Includes a lightweight framework for running and evaluating tests without disrupting live operations.
A recurring reporting template that presents growth metrics, capital efficiency, and unit economics in a format investors and boards expect - consistent, comparable, and defensible.

Capability - Deliverable.

Each capability area maps directly to outputs you can use.

Capability Focus Area Example Deliverable
User Acquisition UA strategy, channel mix, creative testing, RTB/programmatic, Facebook, Google, affiliates, Telegram Ads Channel MapCreative Framework
Unit Economics CAC, LTV, ROAS, payback period, cohort-level modelling by channel, geo, and segment LTV ModelPayback Report
Retention & Monetization D1/D7/D30 retention, engagement loops, FTUE optimization, IAP/subscription/ad monetization Retention ModelMonetization Audit
Analytics / KPI Systems KPI architecture, attribution, funnel diagnostics, decision-grade dashboards, fraud prevention DashboardMetric Hierarchy
Capital Allocation Budget frameworks, scenario planning, efficiency diagnostics, burn rate structuring Allocation FrameworkScenario Model
Team & Operations Growth team hiring, role definition, decision cadence design, process automation, marketing ops Hiring PlaybookOps Framework

Sanity-check your numbers.

These lightweight calculators illustrate the kind of thinking we bring. Results are indicative ranges, not financial advice.

Payback Period Sandbox
Estimate when you recover customer acquisition cost
Total cost to acquire one customer
Revenue minus variable costs
Average monthly revenue per user
Estimated Payback Range
-
Adjust inputs above to calculate

Illustrative only. Assumes constant ARPU and gross margin. Results are not financial projections.

Budget Guardrails
See typical allocation ranges for a given monthly budget
$5K$250K$500K

Ranges reflect patterns across early-to-growth stage B2C and B2B SaaS. Actual allocation depends on stage, model, and goals.

Representative work.

These cases reflect the nature of engagements. Details anonymized, results indicative.

Situation
F2P mobile game publisher scaling UA across Facebook, Google, and affiliate networks. Multi-million dollar monthly spend with no clear channel-level payback visibility. Team disagreed on LTV definitions.
Intervention
Rebuilt unit economics model from first principles. Separated CAC by channel, geo, and creative type. Introduced cohort-level ROAS tracking with weekly decision triggers for budget reallocation.
Impact
Channel-level payback became visible within one sprint. Blended CAC efficiency improved 30-40% over two quarters by cutting underperforming geos and doubling down on proven creatives.
Situation
Mobile game with strong D1 retention but D30 drop-off killing LTV. IAP revenue flat despite growing installs. No systematic view of which engagement loops drove monetization.
Intervention
Built cohort-level retention model mapping engagement events to revenue outcomes. Identified the D7 activation metric that predicted D30 retention. Redesigned FTUE and reward pacing based on high-value player behavior patterns.
Impact
D30 retention improved within two experiment cycles. Blended LTV increased by an estimated 25-35%, improving unit economics without increasing acquisition spend. IAP conversion rate up across key segments.
Situation
Two-sided marketplace raised $5M Series A. Budget spread across 8 channels with no clear winner. CAC climbing quarter-over-quarter. Team disagreed on what "efficiency" meant.
Intervention
Led growth audit across all acquisition channels. Established a shared efficiency ratio (contribution per dollar acquired). Concentrated budget into three channels. Built board reporting aligned to investor expectations.
Impact
Marketing spend reduced by 25% while maintaining GMV growth. Efficiency ratio improved by 40-50% over one quarter. Board reporting became a strategic asset rather than a compliance task.
Situation
Fast-moving team shipping product weekly, but strategic decisions lagging by weeks. Founders spending 60% of time in reactive mode. No single source of truth for performance.
Intervention
Designed a weekly decision framework with clear metric ownership. Built a single-pane leadership dashboard. Introduced a monthly strategic review with pre-read requirements.
Impact
Founder reactive time reduced significantly. Time to decision on growth experiments dropped from weeks to days. Investor update preparation time reduced by over 60%.

Common questions.

Straightforward answers to what most founders ask before starting.

Companies past product-market fit that need senior growth capacity - typically gaming publishers, adtech platforms, and digital product companies between $1M and $50M ARR. Also investors and acquirers who need commercial due diligence on growth-stage targets.
We don't hand over a slide deck and leave. We work embedded with your leadership team, building systems that your team owns and runs. The goal is capability transfer - not dependency. We also bring hands-on operator experience, not just advisory theory.
Primary experience is in gaming (F2P, mobile, PC), adtech, and performance marketing platforms. We also work with SaaS, marketplaces, and subscription products. The growth frameworks travel well across digital verticals. We assess fit during the intro call.
For a Growth Audit: 4-6 hours across the founding team over two weeks. For a retainer: typically one structured weekly session plus async availability. We design the engagement to add capacity, not drain it.
We don't guarantee financial outcomes - business results depend on many factors outside our control. We do guarantee clear deliverables, structured thinking, and a commitment to working through problems rather than around them.
We use AI tools to accelerate analysis, model building, and research - not to replace judgment. All strategic outputs are human-reviewed and accountable. We're explicit about when AI is involved and what it was used for.
Most engagements start with a 30-minute intro call to assess fit, followed by a Growth Audit. This gives both sides enough information to decide if a retainer makes sense. Book the call below - no pitch, no obligation.
Qiwil is a Hong Kong-registered company operating remote-first across EMEA and Asia timezones. We work with teams globally. Timezone overlap and async communication are designed into every engagement.

Start a conversation.

Every engagement starts with clarity. Book a 30-minute intro call - no pitch, no obligation. Or send a message and we will respond within one business day.