Architecting scalable growth operating systems with founders. Strategy, unit economics, and capital allocation -- connected into one disciplined framework.
Every engagement starts with measurement. Here is the kind of operating view we build together -- channel-level economics, retention cohorts, and a decision cadence that keeps compounding.
Whether you are building the product or evaluating the investment, growth clarity is the foundation.
You have product-market fit, a growing team, and channels that work -- sometimes. You need senior growth capacity without committing to a full-time executive hire.
You are evaluating a digital asset and need an independent view on growth quality, retention integrity, and unit economics. Not a deck review -- a deep technical assessment.
Each service is scoped to deliver clear outcomes. No open-ended retainers without defined deliverables.
Embedded marketing and growth leadership. We work inside your team -- building UA strategy, retention programs, KPI architecture, and the decision cadence that makes growth systematic rather than reactive.
A focused diagnostic of your growth engine. We assess unit economics, UA channel efficiency, retention curves, and team structure -- then deliver a prioritized action plan you can execute immediately.
Independent assessment for investors. We stress-test unit economics, validate retention claims, evaluate growth quality, and model scenarios -- so you negotiate from data, not pitch decks.
Stack audit and operational build-out. We assess your analytics infrastructure, attribution setup, API integrations, and automation gaps -- then fix them or spec what your team needs to fix.
A repeatable process that turns fragmented growth efforts into a compounding system. Every engagement follows these five stages.
Map the current growth engine: channels, economics, retention, team. Identify the constraint -- what is actually limiting scale.
Build the measurement layer. Channel-level CAC, cohort retention, LTV models. You cannot optimize what you cannot see.
Set targets, assign owners, define decision triggers. Everyone knows the number, the lever, and the next experiment.
Weekly operating rhythm: review metrics, evaluate experiments, decide next bets. Discipline creates compounding.
Tighten the loop. Graduate what works, cut what does not. Transfer capability to the internal team over time.
Ex-VP at a top mobile gaming publisher.
Built and led teams from 3 to 80+.
Managed nine-figure annual marketing budgets.
Deep experience across F2P, PC, adtech, subscriptions, and marketplaces.
Worked with teams backed by leading investors.
Anonymized examples of how we have worked with gaming publishers, digital products, and investors.
Whether you need a diagnostic, a fractional leader, or a second opinion before an investment -- the first conversation is always free and confidential.
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