Architecting scalable growth operating systems with founders. Strategy, unit economics, and capital allocation. Connected into one disciplined framework.
Every engagement starts with measurement. Here is the kind of operating view we build together: channel-level economics, retention cohorts, and a decision cadence that keeps compounding.
Whether you are building the product or evaluating the investment, growth clarity is the foundation.
You have product-market fit, a growing team, and channels that work. Sometimes. You need senior growth capacity without committing to a full-time executive hire.
You are evaluating a digital asset and need an independent view on growth quality, retention integrity, and unit economics. Not a deck review. A deep technical assessment.
Four areas of work. Each one addresses a different stage of the growth problem: from signal to system to scale to investment.
Your numbers look good. We make sure they are real. A focused diagnostic across unit economics, signal integrity, UA channel efficiency, and retention curves. Before you scale, you need to know what you are actually scaling.
We build the operating system your team runs: UA strategy, retention programs, KPI architecture, and the decision cadence that makes growth compound instead of fluctuate. We work inside your team, not alongside it.
The layer between strategy and execution: attribution stack, analytics infrastructure, UA financing against proven cohorts, D2C and alternative billing channels. We build what the next stage of scale actually requires.
Independent growth assessment for investors and acquirers. We go beyond the deck: organic mix decomposition, cohort integrity, payback period validation, team capability. You negotiate from data, not projections.
A repeatable process that turns fragmented growth efforts into a compounding system. Every engagement follows these five stages.
Map the current growth engine: channels, economics, retention, team. Identify the constraint: what is actually limiting scale.
Build the measurement layer. Channel-level CAC, cohort retention, LTV models. You cannot optimize what you cannot see.
Set targets, assign owners, define decision triggers. Everyone knows the number, the lever, and the next experiment.
Weekly operating rhythm: review metrics, evaluate experiments, decide next bets. Discipline creates compounding.
Tighten the loop. Graduate what works, cut what does not. Transfer capability to the internal team over time.
Ex-VP at a top mobile gaming publisher. Built and led growth teams from 3 to 80+. Managed nine-figure annual UA budgets across Meta, Google, and affiliate channels. Ran multi-game portfolios where capital allocation decisions moved eight figures per quarter.
Deep operating experience across F2P mobile, PC, adtech platforms, subscriptions, and marketplaces. Worked alongside teams backed by leading VC and PE investors. This is not advisory from the outside. It is the same operating logic, applied to your business.
Anonymized examples of how we have worked with gaming publishers, digital products, and investors.
Whether you need a diagnostic, a fractional leader, or a second opinion before an investment. The first conversation is always free and confidential.
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