I built and rebuilt the marketing organization of a $1B+ mobile and PC games portfolio at four scale points: 15, 30, 60, and 100+ people. Nine years inside one global publisher, ending as its CMO.
Most first calls open with one of two sentences. "I am spending more and I cannot see where it leaks." Or "my marketing lead has hit a ceiling and I do not know who to hire next." The first is a numbers problem. The second is an org problem. They need different work.
Want a leader inside the team rather than a diagnosis? Fractional CMO and CGO, three partnerships at a time. Investors and acquirers: commercial due diligence on gaming and adtech targets.
Whether you are building the product or evaluating the investment, growth clarity is the foundation.
You're past PMF. Channels deliver, but growth isn't compounding. You don't need another agency. You need a growth operating system.
You are evaluating a gaming or digital business and need an independent view on growth quality, retention integrity, and unit economics. Not a deck review. A technical assessment that tells you what the numbers actually mean.
Each engagement is scoped to deliver clear outcomes with defined deliverables. Scope and pricing are confirmed on the first call.
Embedded growth leadership inside your team. Your team ends up owning the UA plan, a retention program that runs, and one number everyone can name.
A focused diagnostic of your growth engine. You get a ranked list of what leaks, what to fix first, and what each fix is worth.
Independent assessment for investors. You enter the negotiation knowing which numbers survive and which do not.
For founders still running marketing themselves. You see where the team stops carrying the next revenue target, and you get a sequenced 12-month hiring plan with salary bands.
I install a growth system, then transfer it to your team. Every engagement follows five stages and ends with something that runs without me.
Map the current growth engine: channels, economics, retention, team. Identify the constraint: what is actually limiting scale.
Build the measurement layer. Channel-level CAC, cohort retention, LTV models. You cannot optimize what you cannot see.
Set targets, assign owners, define decision triggers. Everyone knows the number, the lever, and the next experiment.
Weekly operating rhythm: review metrics, evaluate experiments, decide next bets. Discipline creates compounding.
Refine through feedback, embed in team rhythm, hand off. The engagement ends when the system runs without me. Documented, staffed, on a weekly rhythm.
Ex-CMO at a global top-tier mobile gaming publisher.
Nine years inside one publisher, from team lead to CMO of a $1B+ portfolio. Built growth teams from 3 to 100+ and owned nine-figure annual media budgets.
The same team later co-founded a rewarded gaming platform, so the founder side of this table is familiar ground.
Real engagements, anonymized. Three patterns across gaming, digital products, and investor diligence.
Whether you need a diagnostic, a fractional leader, or a second opinion before an investment. The first conversation is always free and confidential.
Talk soon.
Rather not wait? Take a slot in the calendar.
Book a 30-minute call