Built the marketing function from scratch. Team scaled product past $10M.
0 to 20+ team, product past $10M
By application only
Selective growth partnerships for post-PMF founders.
A fractional growth partnership focused on one outcome: a compounding growth system the team operates without me. Three active engagements at any time. New partnerships open by referral or application.
Who we work with
Founders past PMF, growing fast, missing the system.
The pattern that fits: channels deliver, the product has traction, the team is small enough that decisions still pass through the founder, and growth is increasingly bottlenecked by what isn't yet written down.
Stage
Post-PMF, growing fast, scaling team and spend
Domain
Gaming, adtech, mobile subscription, marketplace
Revenue range
Monthly net revenue $150k to $1M
Commitment
Founder-led, ready to operate, not delegate
What this is, what it is not
A partnership, not a retainer.
A senior operator embedded into the growth function, accountable to a single outcome. Not an audit, not advisory hours, not a deck.
This is
- A long-term, founder-level growth partnership
- A growth operating system installed into the team
- Compensation tied to outcomes, not hours
- Retainer plus equity plus target bonus structure
- Capped at three active partnerships at any time
This is not
- A productized audit or one-off report
- A monthly advisory retainer of calls and Slack answers
- A short engagement with money-back framing
- Available to studios still searching for PMF
- A consulting firm or agency engagement
Track record
What was built. What teams delivered.
Three engagements, anonymized. The pattern: an operating system installed, then the team runs it.
Led growth on a global F2P RPG. Product scaled past $200M ARR.
$200M+ ARR globally
Stress-tested a PE target. Investor renegotiated terms before closing.
Terms restructured, investment closed
Apply
Three slots. New partnerships open as engagements complete.
A short application starts a conversation. Founders only. If the fit is wrong, we will say so quickly.
Apply for partnership Prefer email? hello@qiwil.com